... the modern day shop window!
We live in a fast paced world with easy access to everything, thanks to the internet.
We all spend way too much time surfing the net and as a business owner your shop window, aka your business website must stand out from the rest of the crowded world.
A website is an essential part of any business, it’s an opportunity to make a great first impression and give people comfort that you’re a real business. Your online presence regardless of industry, can have a massive impact on it’s success. It helps increase the company’s credibility. Without a website, people may question your legitimacy as a business. It provides a platform to showcase your brand and product awareness. If done properly it can improve the customer experience overall. So if your website has dated pictures or out of date information - what is that saying about your business?
Once a website has been launched you might think the work is over, but this is not true. For a website to grow, live, breath it needs regular up-to-date content. For example a news feed that keeps potential customers up-to-speed with new products or your latest projects. You can give the website a more personal touch especially if you include staff pictures and recent experiences which in my opinion is key. This also helps Google recognise and reward your business by organic optimization. This means that when people are searching for a product or service, there is a good chance your website will show up in the results.
Let's not forget your website is open 24/7 and can answer frequently asked questions. When we designed blukite’s website we wanted it to be clean and easy to use. Which is exactly what our web development team achieved. If you would like help with your website or have any questions please email sam@blukite.co.uk and I will be happy to help in showing off your modern day shop window!
Author: Sam Ramsay - Creative Director - bluKite Media Agency