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branding & logos

about

A brand can be defined as “a person’s gut feeling about a product, service, or organization” — Marty Neumeier.

 

If a brand is people’s gut feeling, then branding is the act of influencing their gut feeling. This is our role - to influence public perception about a person, product, service, or organization through various experiences.

 

This is why branding is everything! It literally includes being intentional in communicating a particular message at every point of interaction a user might have with your company.

What’s in a logo? After all, it’s just some text and colour. Actually, it’s a lot, lot more.

 

A logo is not your brand, but it is the customers goto visual representation of it. It should be instantly recognisable for established clients and be able to draw in new ones. This is something we understand and work towards when creating exciting logos.

 

Whether it’s a new logo or indeed a fresh rebrand of an established one, we can help.

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This is a clever and compact corporate identity using the shape of houses like Russian dolls.

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The caring hands incorporating holding and protecting, the leafs represent the residents.

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The clever arch gently touching the B and D that visually says bridge, in an elegant  way.

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The use of a strong bold font with a touch of elegance. Representing these strong, powerful woman.

procast group

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Procast Group is the combined corporate name for three highly successful businesses — Procast Building Contractors, Procast Energy Services and Procast Property Services.

 

We successfully rebranded Procast who wanted all three arms of their business incorporated into a single recognisable style.

 

This was successfully rolled out on all aspects of the business including stationery, literature, social media, website, scaffold banners, clothing and ID badging.

 
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How to make a business card stand out, use a four colour black with bright colours!

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The letter headed paper works very well using the logo shape oversized and tinted.

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Meeting rooms are usually forgotten about but with a bold print on Kappa board it can brighten up any room.

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Presenting your services, case studies or invoice in a branded official folder will make a lasting impression.

oakland care

Oakland Care is a 5-star luxury care provider with several care homes in the southeast of England.

 

We were initially tasked to help with re-branding, however as this was very successful we have since collaborated on many projects ranging from brochure design, literature, magazine advertising, website redesign and supplying social media assets, helping to launch five new state-of-the-art care homes.

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The classic pop up banner, essential for exhibitions or to create an official entrance.

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Designing a corporate brochure that's not only clean and fresh but full of useful information, this is a great example!

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Social media is huge. Your social footprint should be prominent and clear every time.

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Big print format is still important, it is a great, informal and fun way to run a marketing campaign.

overbridge capital

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Based in Hong Kong and the Middle East, Overbridge Capital was looking to acquire a logo design that was simple yet elegant.

 

Without incorporating the obvious design of a bridge, we simplified the process allowing the use of a sweeping curve and vertical uprights within the font to achieve this.

 

The client was delighted that the brief had been followed and has rolled it out in various formats.

 
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With all our logos we push it in every direction with colours and shape, to get the final design perfect.

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We also look at how the logo could grow and  expand, as the business thrives.

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Using the most up to date software we take the designs and push and pull them.

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Once we are happy and excited about our designs we can show visuals of how the logo will look in situ.

wij scotland

A new logo was required for Women in Journalism that gave a powerful impact but still delivered a feminine feel.

 

We used a strong typeface for this logo and subtly represented journalism by implementing a comma into the design - resulting in an effective brand mark that impressed our client.

 

This was supplied in various formats for digital and print output as well as brand guidelines outlining its correct use.

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We are a very versatile agency covering all our client's needs from a simple screen saver to a complex web site.

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Keeping the design bold but only using three colours, with the clever hint of femininity.

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This simple book cover stands out on any book shelf, you can even get a digital version with interactive links.

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It's nice to go to work in an office where everybody knows your name - even if it's just because they're reading it off your ID.

The first step of branding is knowing what it is, and what it isn’t

Let us help you with that decision.