and why brand consistency is key!
Brand guidelines are clearly defined rules and standards that communicate how your brand visuals should be represented to the world. They ensure consistency and should be treated as a rule book for your brand identity. They should be easily understood by everyone involved in your brand communication, both internally and externally.
Building a brand image takes time, and maintaining a great brand image needs to be a company-wide effort. Brand guidelines help make sure your brand identity is recognisable, cohesive, consistent and of the highest possible quality.
Brand guidelines ensure a brands visual identity, this includes:
Information on your brands mission, values and vision
Logos – Full colour, secondary logos and icons with guidance to their use
Colour Palette – Primary and secondary colours
Typography – Font styles, sizes and spacing
Imagery – Photographs, illustrations and artwork
Brand tone – How language and emotion is used
Stationary and external signage use
You can see some great brand guidelines here: